Most of us are ready and willing to help others. We just don’t know where or how to start. Especially with something as enormous as AIDS. So, sometimes it’s nice when a corporation of mammoth proportions gives us a gentle nudge in the right direction. With whipped cream.
Tomorrow, Starbucks is going (RED) for World AIDS Day. For every hand-crafted drink purchased, Starbucks will give 5 cents to the Global Fund to Fight AIDS, specifically for buying and distributing medicines to Africans with AIDS.
A nickel doesn’t sound like much, but when you consider how many people are always in line at your local Starbucks and how many people must be in line at Starbucks locations on every corner in the U.S. and Canada, those nickels add up to “a world of good.”
FYI: If you’re curious about how your Starbucks (RED) purchases translate into days of medicine purchased, check out the Impact Calculator at www.Starbucks.com/red.
See you in line!